Your privacy is important to us and we have prepared this Privacy Policy to explain to you how Ignite Game Technologies Incorporated ("Ignite". "we" or "us") collect, use, and share information we obtain through your use of http://www.simraceway.com, ( the "Site"). Except to the extent otherwise required to comply with the Safe Harbor Program set forth in Section 11 below, this Privacy Policy does not govern our use of any information you provide to us when you call us, write to us, or communicate with us in any manner other than through the Site. Because the Internet is global, information about you that we collect or that you submit may be transferred to, processed in, and held in countries (including the United States of America) other than the one in which you reside. By using the Site, you explicitly consent to such use of your information and agree to the terms of this Privacy Policy. This Privacy Policy is effective as of July 23, 2013.


  1. Information We Automatically Collect. We automatically collect certain information to help us understand how our users use the Site (which we will refer to in this Privacy Policy collectively as "Usage Data"). For example, each time you visit the Site we may automatically collect your IP address, browser and computer type, access time, the webpage from which you came, and the webpage(s) that you access during your visit. We also use cookies (which are small amounts of data sent from a web server to your browser that are stored on your computer's hard drive) to keep track of your use of the Site, to validate your identity, to remember your password and preferences, to tailor the Site to meet your personal interests, and to improve the quality of the Site. We do not link the information we store in cookies to any Personal Information (as defined below) that you provide to us through the Site. In addition, third parties who place advertisements on the Site may also collect information through cookies to ensure that their advertising systems and technologies work properly and to allow them to track responses to their advertisements. Cookies set by these third parties are governed by the privacy policies of those third parties. Generally, you can set your browser not to accept cookies or to notify you if you are sent a cookie, giving you the opportunity to choose whether or not to accept the cookie. Please note that if you do set your browser not to accept cookies, certain areas of our Site may not function properly.
    Clear Gifs (Web Beacons/Web Bugs)
    Our third party advertising partner employs a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers' personally identifiable information.

  2. Information You Choose To Submit. You can visit the Site without telling us who you are or revealing any information (such as your name, your e-mail address, or telephone number) by which someone could personally identify you (which we will refer to in this Privacy Policy collectively as "Personal Information"). However, you must register with Ignite to use the many portions of the Site. As part of the registration process, you must provide certain Personal Information, which may include, without limitation, your first and last names, your email address and your date of birth. We require you to create a username and password. Depending on which services you wish to use, we may require you to provide additional Personal Information. For instance if you wish to add funds to your account we collect certain financial information, such as credit card number, expiration date, name and billing address. You also have the option of adding your address to your profile if you wish to do so. We use your Personal Information to create an account for you, process your payments, fulfill your requests for products and services, to improve our services, to satisfy any legal requirements (if any) and to contact you from time to time about us, our Site, and our products and services. By registering to become of a member of the Site, you are automatically opting in to receive newsletters from Ignite. You may also choose to submit additional Personal Information or other information about yourself (such your hobbies) that would not enable someone to personally identify you but that you wish to share to personalize your pages on the Site (which we will refer to in this Privacy Policy collectively as "Other Information").

  3. Our Information Sharing Practices.
    • Generally. Except as otherwise described in this section of our Privacy Policy, we will never share, sell, rent, or trade your Usage Data, Personal Information or Other Information (which we will refer to in this Privacy Policy collectively as "User Information") with any third party.
    • Advertisers. We may share your Usage Data and Other Information to enable third parties who serve advertisements on the Site to deliver advertisements that will be relevant to you. We will not share any such information in a manner that would enable the advertiser to personally identify you.
    • Aggregated Data. We may share aggregated User Information with third parties. We will not share any aggregated data, however, in a manner that would enable the recipient to personally identify you.
    • Service Providers. We may enter into relationships with third parties who provide services to us (e.g., data management, credit card processing, support platform hosting and storage services). In those circumstances, we disclose User Information that is necessary for such service providers to perform those services and require that they maintain the confidentiality of such User Information.
    • Other Disclosure Scenarios. Notwithstanding anything in this Privacy Policy to the contrary, we reserve the right to share any User Information: (i) in response to subpoenas, court orders, judicial proceedings, legal process served on our Web site, or as otherwise required by law (in the reasonable opinion of Ignite) with any government regulator, agency, or statutory body to establish, protect, or exercise our legal rights or defend against legal claims; (ii) if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, fraud, or situations involving potential threats to the safety of any person or property; (iii) if we believe it is necessary to investigate, prevent, or take action regarding significant abuse of the Site's infrastructure or the Internet in general (such as voluminous spamming, denial of service attacks, or attempts to compromise the security of information); (iv) to our parent company, subsidiaries, joint ventures, or other companies under common control with us (in which case we will require such entities to honor this Privacy Policy); and (v) if we are acquired by or merged with another entity.

  4. Public Areas. Your use of areas of the Site that are intended for interaction with other users (e.g., message boards, chat functions, race pages and blogs) may allow you to post Personal Information and Other Information. By choosing to use these areas, you understand and agree that anyone may access, use, and disclose any Personal Information or Other Information that you post to those areas. For example, by choosing to post any information in your public profile on the Site, you understand and agree that such information will be accessible through the Site and any other web site through which you have elected to share your public profile. We are not responsible for the personally identifiable information you chose to submit in these forums.

  5. Choice/Opt-Out. We offer you the opportunity to choose not to receive newsletters from us. If you would like to take advantage of this opportunity, please let us know by following instructions included in each newsletter or by logging into your account, selecting "My Account", and clicking the relevant option. Please note that sometimes these requests may take up to 10 calendar days to process and that we are not responsible for removing information about you from the database of any third party to whom we were authorized to disclose your User Information prior to processing your request. Even if you do take advantage of this opportunity, we reserve the right to send you administrative messages relating to the Site (e.g., about changes to this Privacy Policy) and to contact you regarding any goods or services you have ordered.

  6. Correcting, Modifying and Deleting Your Personal Information. If you would like to correct, modify or delete inaccuracies from our database, any Personal Information or Other Information you previously submitted to us, please let us know by accessing and updating your profile by: (i) logging into your account; (ii) selecting "My Account"; (iii) making the relevant changes that you wish to make; and (iv) then clicking on "Save". Your changes will be accepted within 10 calendar days. Please note that any Personal Information or Other Information that we have copied may remain archived in our databases or in back-up storage for some period of time after your request, even after it has been removed from view, and that if you delete certain information you may not be able to order services in the future without re-submitting such information. Also, please note that we will maintain User Information in our database whenever we are required to do so by law. We will respond to your request for access within 30 days.

  7. Security. We have implemented reasonable measures to help protect your User Information from loss, misuse, or unauthorized access or disclosure. Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your User Information, we cannot guarantee its security. When you enter sensitive information (such as credit card number) on our add funds form, we encrypt that information using secure socket layer technology (SSL).

  8. Ask and Submit a ticket Forms. We use a third party service provider to host our Ask Us and submit ticket forms. You may submit contact information, such as your name and email address, in connection with feedback, concerns, complaints, questions, or technical support. Such information is used only to respond to those inquiries and is not governed by this Privacy Policy.

  9. Links. The Site may contain links to other web sites. We are not responsible for the privacy practices of any such other web sites and urge you to review such other web sites' privacy practices prior to submitting any information to such web sites.

  10. Social Media Widgets. Our Web site includes Social Media Features, such as the Facebook Like button and Widgets, such as the Share this button or interactive mini-programs that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it

  11. Children's Privacy. We are committed to protecting the privacy needs of children and we encourage parents and guardians to take an active role in their children's online activities and interests. The Site is not intended for, and may not be used by, children under the age of 13. We do not knowingly collect personal information from children under the age of 13 and we do not target the Site to children under the age of 13.

  12. Changes. We reserve the right to modify this Privacy Policy at any time, so please review it frequently. If we make material changes to this Privacy Policy, we will notify you here, by email or by means of a notice on our home page prior to the change becoming effective. Any updated version of this Privacy Policy will be effective as of the date set forth therein.

  13. TRUSTe Privacy Program. Ignite Game Technologies Incorporated has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for complaince with TRUSTe's program requirements including transparency, accountability and choice regarding the collection and use of your personal information. The TRUSTe program does not cover information that may be collected through downloadable software. TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us at Turn 1, Sonoma Raceway, 29359 Arnold Drive, Sonoma, CA 95476 (Attention Privacy Officer). If you are not satisfied with our response you can contact TRUSTe here.

  14. Safe Harbor Program. Ignite Game Technologies Inc complies with the U.S. - E.U. Safe Harbor framework and the U.S. - Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. Ignite Game Technologies Inc has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Ignite Game Technologies Inc’s certification, please visit http://www.export.gov/safeharbor/.

  15. About TRUSTe
    TRUSTe Privacy Standards and Principles.
    The TRUSTe program is consistent with government and industry guidelines concerning the use of your personal information. These standards include the Organization for Economic Cooperation and Development (OECD) Guidelines on the Protection of Privacy and Transborder Flows of Personal Data, the Federal Trade Commission and Department of Commerce's Fair Information Practices, the California Online Privacy Protection Act, and the CAN-SPAM Act.

  16. Questions. If you have any questions about this Privacy Policy, please feel free to contact us as follows:
    Ignite Game Technologies Incorporated
    Turn 1, Sonoma Raceway
    29359 Arnold Drive
    Sonoma, CA 95476
    e-mail: support@simraceway.com